Marketing insights

With Worldz you create a deeper Brand – consumer relationship The survival of today’s retailers depends on many factors, but in an era when consumers believe that most brands are ” easily replaceable,” meeting consumer expectations plays a key role. Understanding consumer values can be… Read More »Customer values, what role do they play in the purchase decision?

With Worldz you add value to your consumers’ online experience Customer Experience (CX) in 2022 is at the top of every Merchant’s priorities as attracting and keeping loyal customers is more important than ever. However, this can only be achieved by truly understanding what digital… Read More »Shopping experience: from Customer Journey to Life Journey

With Worldz you can build trust and maintain your customers’ loyalty  Trust and loyalty go hand in hand in any type of relationship and it is no different when it comes to a Brand-Customer relationship. According to an Endelman Report, trusting a Brand is a… Read More »Trust and loyalty: two fundamental aspects of the Brand-Customer relationship

With Worldz you find the right balance between privacy and personalization of the shopping experience Retail has entered a new era: consumers don’t just choose to buy products but are looking for experiences that bring them closer to their chosen brands. To meet this need,… Read More »Personalization vs privacy: discover how to balance these two aspects

With Worldz you can prepare your e-commerce for the future of online business The e-commerce era is here: a combination of consumer changes, coupled with the urgency to diversify revenue streams, has led Merchants to become increasingly interested in the potential of online platforms.The surge… Read More »The e-commerce era is already here: discover how to prepare for the future of online business

With Worldz you increase the trust of your shop and make the shopping experience practical directly on your e-commerce platform. As it is now well known, the Shopping Experience of consumers is much more oriented to digital touch points and these new buying habits are… Read More »Marketplace: the only solution to increase sales?

With Worldz you intercept your target even without third-party cookies Creating a real relationship with the consumer is becoming the norm, no longer the exception. Today more than ever, marketers must develop strong relationships, at a time of great changes in the online shopping habits… Read More »Advertising gives way to the Brand/Consumer relationship

Shape your digital future with zero-party data with Worldz The world of online advertising as we know it was born with third-party cookies, information sent by a website and stored by the browser. This data is primarily used for online advertising through targeting and retargeting.… Read More »Third-party cookies: end of an era or the beginning of a new digital future?

With Worldz automate the WOM marketing for your digital shop One of the essential needs of every Brand is to increase the number of customers. Among the different marketing levers, WOM Marketing is one of the most valuable in terms of sales and conversions, because… Read More »WOM Marketing: why it’s important for your e-commerce

With Worldz you can profile your target audience and propose hyper-personalized shopping experiences to your consumers According to the State of Personalization report, 85% of companies believe they offer personalized shopping experiences, but only 60% of consumers think so, while 45% are willing to abandon… Read More »Hyper-personalization: the power of data to support your business